Make the homepage clearer for people who want to write

docs/DECISIONS.md

@@ -668,3 +668,21 @@ each step. Screenshot links open in a new tab, without a sentence telling
 readers to click them. The copyable example must retain its literal
 Markdown symbols and line breaks, rather than rendering headings or lists
 inside the code block.
+
+## Lead the homepage with the writing experience
+
+On 2026-10-13, the creator asked to reconsider the homepage feature order
+and wording for positioning and conversion. Address people who already
+use a terminal and want a place to write: lead with focus and automatic
+saving, then privacy, versions, familiar controls, and portable Markdown.
+Use six short benefit-led descriptions, with concrete behavior supporting
+each. Leave shortcut details and sorting options to the guide and README.
+The hero still identifies writui as a terminal writing app; its supporting
+line explains focus, autosave, and local encryption. Keep the demo caption
+as the invitation to try a writing session, and make free/open-source status
+explicit. Preserve the early-stage backup and password-recovery caveats.
+
+The creator also rejected a promotion plan that waited two weeks for a
+directory listing before attempting another placement. Prepare suitable
+opportunities concurrently and progress approved recruitment continuously;
+human response time must not block research, preparation, or improvements.

docs/PLAN.md

@@ -13,10 +13,13 @@ file is the source of truth for what's next.
 ## Next up
 
 Alongside development, focus promotion on regular users and useful feedback.
-The first experiment is an illustrated "Try a five-minute writing session"
-blog post, linked in the site's demo caption and from the README, with a short
-GitHub feedback form. It guides people through using their regular vault.
-Learn where new writers get stuck and whether they return on another day.
+The illustrated "Try a five-minute writing session" guide and GitHub
+feedback form landed in PR #24. The guide is linked from the demo caption
+and README and uses the reader's regular vault. Next, sharpen the homepage
+around the writing experience and actively recruit people to try a session.
+Prepare suitable community placements together; do not wait two weeks for
+a directory listing before doing more outreach. Learn where new writers
+get stuck and whether they return on another day.
 Keep promotion work in separate PRs from the app milestones below.
 
 The site is on Cloudflare Workers: writui.com serves it (and

docs/SPEC.md

@@ -759,6 +759,12 @@ in [DECISIONS.md](DECISIONS.md); the build order lives in [PLAN.md](PLAN.md).
   the browser allows copying; it says "Copied" for a moment). The landing
   page is kept up to date with each new feature (see AGENTS.md). "Changelog" in the menu links to the GitHub
   releases page.
+- Homepage copy leads with focused Markdown writing and automatic saving.
+  Six short feature descriptions cover focus, resuming a post, local
+  encryption, named versions, familiar controls, and Markdown portability,
+  in that order. Detailed shortcuts and sorting options belong in the
+  guide and README. Keep the free/open-source status and early-stage
+  backup/password caveats visible.
 - "Try a five-minute writing session" is the demo recording's clickable,
   centered caption. It opens a blog post with screenshots, guiding readers
   through

site/content/_index.md

@@ -1,29 +1,19 @@
 +++
 +++
 
-- **Private.** All your posts live in one file, encrypted with your
-  password. Without the password nobody can read them. Ctrl+O locks it
-  when you step away, and unlocking takes you back where you were.
-- **Plain markdown.** Each post starts with a `# Title`, and it stays plain
-  markdown on screen, formatted as you type: headings and bold in bold,
-  italics in italics, code in green, with the markdown symbols faded.
-- **Versions.** Save a named version whenever you like, look back through
-  them, and bring an old one back.
-- **Mouse and keyboard.** Click, scroll, select and press buttons with the
-  mouse, or use shortcuts. While writing, Ctrl+K opens a menu of
-  everything you can do.
-- **Fits your terminal.** It uses your terminal's own colours and font, and
-  works in any modern terminal: Alacritty, Ghostty, iTerm2, and others.
-- **Finds anything.** Type to search the full text of every post, front
-  matter and all, and sort the list by when posts were updated or created,
-  or by title, either way round.
-- **Gets out of the way.** A single centred column of text. The word count
-  and shortcuts show up while you hold Ctrl, and it opens where you left
-  off.
-- **Takes your writing anywhere.** Copy a post as markdown, or export it as
-  a file with front matter for your blog. Import a markdown or text file to
-  edit it here and export it back.
+- **Just you and your words.** One calm column, in your terminal's colours
+  and font. Markdown formats as you type, with its marks still visible.
+- **Pick up where you left off.** Your writing saves automatically. Reopen
+  a post and your cursor is right where you left it.
+- **Keep your writing private.** Your posts stay on your computer in a
+  password-encrypted vault. Lock it when you step away.
+- **Try another draft. Keep the first.** Save a named version before you
+  make changes. Read or restore it whenever you want.
+- **Use the controls you know.** Click, scroll and select, or use keyboard
+  shortcuts. Search your posts or find a command in the menu.
+- **Take your words with you.** Import Markdown or text files. Copy or
+  export your writing as Markdown, ready for your blog or another editor.
 
-writui is early, and built in the open, a small piece at a time. It's
-usable for writing now, but keep a copy of anything you can't afford to
-lose. And there is no way to recover a forgotten password.
+Free and [open source](https://github.com/aakashns/writui). Early, but usable
+for daily writing. Keep a backup of anything you can't afford to lose;
+forgotten passwords cannot be recovered.

site/templates/index.html

@@ -11,7 +11,7 @@
 {% block content %}
 <section class="hero">
   <h1>A writing app for the terminal.</h1>
-  <p class="lede">No nonsense. Markdown. Local. Encrypted.</p>
+  <p class="lede">A quiet place to write Markdown. Saved automatically, encrypted on your computer.</p>
 </section>
 
 <section class="install">