I'm an MBA in Business Analytics with international academic experience through a semester exchange at INTI International University, Malaysia, and published research in consumer behavior and neuromarketing.

My interests and work span:

• Business Analytics
• Business Intelligence
• Customer Analytics
• Market Research
• Consumer Behavior
• Strategic Analysis
• Data-Driven Decision Making
• Data Visualization & Reporting

I enjoy working on problems where data needs to be transformed into something useful for business decisions, growth, performance, and strategy.

Enterprise Customer Intelligence & Executive Decision Support Platform

PostgreSQL · SQL · Python · Power BI · Customer Analytics · Churn Analytics · CLTV

An end-to-end customer intelligence platform combining customer and transaction data to support growth, retention, and revenue optimization decisions.

Key capabilities:

• Customer Segmentation
• Churn Risk Assessment
• Customer Lifetime Value (CLTV)
• Retention Economics
• Customer Capital Allocation
• Geographic Retention Strategy
• Executive Decision Intelligence
• PostgreSQL Data Warehouse
• SQL Analytics
• Python Analytics
• Executive Power BI Dashboards

🔗 Repository:
https://github.com/unhield/Customer_Growth_Strategy_Engine

Engineering Knowledge Infrastructure (EKI) · v1.0.1 Stable

Go · Software Architecture · Systems Design · Program Analysis · Dependency Analysis · Git · GitHub

An ongoing open-source project focused on building an Engineering Knowledge Infrastructure that transforms software repositories into structured engineering knowledge.

The project explores repository-wide code intelligence, semantic search, dependency analysis, knowledge representation, and future AI-assisted software understanding.

Current status:

• v1.0.1 Stable Release
• Phase 1 Core Engine completed and frozen
• Phase 2+ development roadmap established

🔗 Repository:
https://github.com/unhield/limoxel

JAAFR — Journal of Advance and Future Research
Vol. 4 · Issue 4 · 2026 · pp. 920–927
ISSN: 2984-889X

Research examining the impact of neuromarketing techniques on consumer decision-making, marketing effectiveness, brand trust, and ethical considerations.

Research areas:

• Consumer Behavior
• Neuromarketing
• Marketing Effectiveness
• Brand Trust
• Strategic Decision Making
• Marketing Ethics

SQL Python R Power BI Tableau SPSS

Advanced Excel Data Analysis Data Cleaning Statistical Analysis Predictive Analytics Data Visualization Data Storytelling Dashboard Development KPI Reporting

Business Analytics Business Intelligence Customer Analytics Market Research Consumer Analytics Business Research Strategic Analysis Data-Driven Decision Making Business Problem Solving

PostgreSQL Git GitHub Jupyter Notebook Canva Microsoft Office

🎓 Master of Business Administration — Business Analytics
Parul University · Vadodara, Gujarat, India
2024 – 2026

🌏 MBA Semester Exchange Program
INTI International University · Nilai, Malaysia
January 2025 – May 2025

🎓 Bachelor of Business Administration
Shree R. P. Bhalodia College — Saurashtra University · Rajkot, Gujarat, India
2021 – 2024

• Google Advanced Data Analytics Professional Certificate — Coursera
• Google Business Intelligence Professional Certificate — Coursera
• McKinsey Forward Program — McKinsey.org
• TEFL Professional Certification — TeacherRecord
• Data Analysis with Python — freeCodeCamp
• Scientific Computing with Python — freeCodeCamp

Perplexity Campus Partner
Campus engagement and AI community initiatives.

Internshala Student Partner
Student outreach and career development initiatives.

Vadodara Hackathon 5.0
🏆 Top 45 Teams

• 🇬🇧 English — Proficient
• 🇮🇳 Hindi — Proficient
• 🇮🇳 Gujarati — Native

I'm currently focused on building a stronger portfolio across:

Business Analytics → Customer Intelligence → Strategic Decision Making

while continuing to explore research and technical projects that expand my ability to solve complex analytical and business problems.