feat(brand): replace the chevron with the caret mark and textures

AGENTS.md

@@ -6,7 +6,7 @@ emails. Nuxt on Cloudflare Workers, D1, and Workers AI.
 ## Read first
 
 - [`VISION.md`](VISION.md) — the product filter: mission, money posture, the two loops, seven principles, anti-scope. Read before any product, scope, design, or marketing decision. When it conflicts with the code, VISION wins.
-- [`DESIGN.md`](DESIGN.md) — the visual filter: tokens, the three design principles, components, motion, the noise field, and the Avoid list. Read before UI work.
+- [`DESIGN.md`](DESIGN.md) — the visual filter: tokens, the three design principles, components, motion, the brand system, and the Avoid list. Read before UI work.
 - [`COPY.md`](COPY.md) — the verbal filter: the canonical strings, the register per context, and the banned language. Read before any user-visible string.
 - [`GLOSSARY.md`](GLOSSARY.md) — every product concept. Read before a user-visible string, a public API name, a doc heading, or a route segment.
 - [`docs/arch/README.md`](docs/arch/README.md) — the layers, the identity rule, the URL canonicals, and the server and app handler shapes.

COPY.md

@@ -22,6 +22,22 @@ These exact strings. Do not paraphrase them per page.
 | Tagline | Curated agent skills by humans. | index OG image alt |
 | Site description | Curated agent skills by humans, written by real maintainers in their own GitHub repos | `nuxt.config.ts` site description (feeds every page's meta description) |
 | Elevator pitch | Skilld is a curated registry of agent skills written by real people in the GitHub repos you already depend on. One install command, every agent; watch your stack and get a digest when it changes. | guidance only: no page ships it yet (use it where two sentences fit) |
+| Home H1 | Hyped agent skills, no bloat | guidance only: the homepage H1. The page draws the rose brand dot as its full stop, so never type a period |
+| Home intro | Run a skill once and nothing lands on disk. Fork or install the ones you keep. Every skill comes from its maintainer's repo, and a person reads it before it's listed. | guidance only: the homepage intro under the H1 |
+| Home claims line | Open-source CLI · Analytics without cookies or IPs · A skills.sh alternative | guidance only: the homepage claims line. The last item links to `/vs/skills-sh` |
+| Promo label | Teach your agent skilld | guidance only: the homepage promo chip beside `npx skilld install skilld --global` |
+| Tile: run | No more skill bloat: Run skills once off, fork, or install. | guidance only: a homepage tile, with the title before the colon. The run chip motif pairs with it |
+| Tile: trending | Stay hyped: What devs talk about on X and Bluesky, weekly and monthly. | guidance only: a homepage tile. The braille spark motif pairs with it |
+| Tile: changes | Keep updated: Watch repos and get a digest when their skills change. | guidance only: a homepage tile. The change grid motif pairs with it |
+| Tile: platform | Built to be built on: CLI, API, SDK and MCP. | guidance only: a homepage tile |
+| Home section: trending | Trending skills this week. | guidance only: the homepage trending section heading |
+| Home section: changes | Keep up with skill changes. | guidance only: the homepage section heading for watching and the digest |
+| Home section: authoring | Write a skill for your project. | guidance only: the homepage section heading for making a Skill |
+| Claim: open source | open-source CLI | guidance only: the CLI. Never call skilld.dev or its site open source |
+| Claim: privacy | analytics without cookies or IPs | guidance only: analytics and privacy copy. Never the bare "privacy-friendly" |
+| Claim: comparison | skills.sh alternative | guidance only: always a link to `/vs/skills-sh` |
+
+The homepage deck has no collection section. Its old heading, "Install a collection in one command.", is retired.
 
 ### The product in four lengths
 
@@ -131,21 +147,25 @@ near-miss is also banned.
 | revolutionary, game-changing, supercharge, unlock, 10x, delightful, seamless, cutting-edge, next-generation, disrupt, empower, leverage (as a verb) | the mechanism, or the number | Startup register. The reader runs CI and can tell |
 | AI-powered, intelligent, smart, magic, automate, autonomous, copilot (as a marketing term) | name what it does | skilld serves developers who use AI agents; it is not itself an AI product. "Agent" and "skill" stay fine as category nouns ("agent skills", "install a skill"); the ban is on "AI" modifying skilld itself |
 | best, fastest, most powerful, ultimate, definitive | the specific claim, with evidence | A superlative without evidence is unfalsifiable. If something genuinely is the best at one thing, say why |
-| vibrant community, ecosystem (community-size claims), passionate developers, beloved by thousands | the number | "6 curators", never "a growing community". Calling skilld an ecosystem is a category claim, not a size claim; see the exception below |
+| vibrant community, ecosystem (community-size claims), passionate developers, beloved by thousands | the number | "6 curators", never "a growing community". Using "ecosystem" for a package category is not a size claim; see the exception below |
 | named, naming, named by (in user-facing copy) | talked about, mentioned | Our internal words for the social-attribution route; they read as jargon. "3 devs talked about it", never "3 people named it". The technical sense survives in identifiers, ADRs and code comments, where the precision is the point |
 | people (for our audience) | dev, devs | They are developers, and "people" is a vaguer word doing a smaller job. "Developers" in full is fine where the short form reads clipped |
 | first person in a CTA | the content, then the destination | "We send this every Monday" spends the words on us. "Trending skills to your inbox every Monday" gives the reader both things that matter |
+| privacy-friendly (bare) | analytics without cookies or IPs | A bare privacy claim cannot be checked. The mechanism can |
+| open source (for the site or skilld.dev) | open-source CLI | A reader must be able to clone what the claim names, and the claim names the CLI |
 
 **Exception, the humans-versus-generated claim.** When the contrast is authorship by a human
 against machine generation, "human" and "person" are the right words and "dev" weakens the
 point. "Curated agent skills by humans" and "person-authored skills" stay as they are. The rule
 above is about naming our audience, not about the provenance claim.
 
-**Exception, the homepage hero.** The 2026-09 homepage pivot made "Taste-tested agent skills
-ecosystem" the landing H1 and the page title. That "ecosystem" names the category skilld
-serves: skills across agents and package managers, written by their maintainers. It is not a
-community-size claim, so the scoped ban above does not cover it. Package and learn pages use
-the word in the same technical sense: npm, PyPI, crates, RubyGems.
+**Exception, "ecosystem" as a category.** Package and learn pages use "ecosystem" in its
+technical sense: npm, PyPI, crates, RubyGems. That names a category, not a community size, so
+the scoped ban above does not cover it.
+
+**Exception, "hyped".** Harlan approved "hyped" for the homepage H1 and "Stay hyped" for the
+trending tile. Both name what devs talk about on X and Bluesky, which we measure and show. Use
+them only for social trending. "Hot", "popular" and "top" stay banned.
 
 ## Open questions