I build growth and analytics infrastructure for companies where distribution, measurement, and experimentation directly impact revenue.
My work typically sits at the intersection of:
- acquisition systems,
- analytics implementation,
- experimentation infrastructure,
- technical SEO,
- conversion tracking,
- and AI-assisted operational tooling.
I've worked across healthcare, marketplaces, media, and consumer products — usually in environments where the systems needed to scale growth did not exist yet.
Private internal tooling designed to audit public acquisition infrastructure and identify growth opportunities across modern web businesses.
The system analyzes:
- site architecture,
- conversion surfaces,
- analytics coverage,
- tracking implementation,
- trust signals,
- content structure,
- and experimentation opportunities.
Outputs include:
- telemetry recommendations
- event taxonomy specs
- GTM implementation guidance
- conversion tracking diagnostics
- landing page optimization recommendations
Built with:
- Next.js
- Vercel Edge Functions
- Firecrawl
- Gemini / Claude APIs
- server-side orchestration pipelines
- scaled programmatic SEO from 29 → 2,700 patient applies/month
- scaled Google SEM from $0 → $2.3M annualized GMV
- implemented analytics and conversion tracking infrastructure
- deployed large-scale redirect migrations using Cloudflare regex rules
- implemented server-side conversion tracking for paid acquisition
- scaled paid subscriber acquisition from 50K → 170K subscribers
- reduced CPA by 50% while scaling spend from $5K → $60K/month
- built attribution data flows between paid acquisition and email systems
- helped establish analytics foundations for a consumer mobile app
- Growth systems
- Analytics implementation
- Experimentation infrastructure
- Technical SEO
- Conversion tracking
- Attribution
- AI-assisted operational tooling
- Next.js
- React
- Node.js
- Vercel
- Webflow
- Cloudflare
- Segment
- Amplitude
- GA4
- GTM
- AppsFlyer
- Codex
- Claude Code
- Cursor (less noawadays)
- Gemini
- automated research + operational tooling
I occasionally write about:
- experimentation
- analytics
- growth systems
- attribution
- technical marketing
- Portfolio: hafizdhanani.com
- LinkedIn: linkedin.com/in/hafiz-dhanani