docs: reposition Kite as an AI marketer in Slack (entity cleanup)

README.md

@@ -2,6 +2,8 @@
 
 Documentation site for [Kite](https://kite.ai), built with [Docusaurus](https://docusaurus.io/).
 
+Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Most AIs wait for instructions. Kite finds what needs doing and does it. Building and hosting your website is one of the ways it executes that strategy.
+
 ## Development
 
 ```bash
@@ -20,7 +22,7 @@ npm run build
 
 Search is powered by the offline [`@easyops-cn/docusaurus-search-local`](https://github.com/easyops-cn/docusaurus-search-local)
 plugin, which builds the index from Markdown at build time. The index is **only
-generated during `npm run build`, not during `npm start`** — so to test search
+generated during `npm run build`, not during `npm start`**, so to test search
 locally, run a production build and serve it:
 
 ```bash

website/docs/account/README.md

@@ -1,30 +1,31 @@
 ---
 title: Account & Settings
-description: Manage your Kite account, sign in, and control your data — including deleting your account or exporting your site.
+description: Sign in to Kite, understand team roles, export your website's code, and request account deletion.
 ---
 
 # Account & Settings
 
-Everything about your Kite account lives here: creating an account, signing in, and managing your data. Whether you're just getting started or you want to delete your account or get a copy of your site, this section walks you through it.
+Everything about your Kite account lives here: signing in, who can do what on your team, getting a copy of your website, and deleting your account.
 
 ## What you can do here
 
-- **Create an account and sign in** — set up your login and get back in when something goes wrong.
-- **Control your data** — delete your account and data, or request a copy of your site.
-- **Manage billing separately** — if you only want to stop paying (but keep your account), that's handled under your subscription settings.
+- **Sign in** with Google or an email one-time code, and link your Slack identity to your Kite team.
+- **Understand roles.** Owners manage billing; admins manage the team; members use Kite and the editor.
+- **Export your site's code** as a ZIP from your site's Settings, on any plan.
+- **Request account deletion** through support, after canceling any subscription.
 
-:::tip Account vs. subscription
-Deleting your account and canceling your subscription are two different things. Deleting your account removes your account and data. Canceling your subscription just stops billing — your account stays. See [Manage Your Subscription](/pricing-credits/manage-subscription) if you only want to stop paying.
+:::tip Account versus subscription
+Deleting your account and canceling your subscription are two different things. Canceling stops billing and keeps your account. Deleting removes your account, your personal teams, and their websites. See [Manage Your Subscription](/pricing-credits/manage-subscription) if you only want to stop paying.
 :::
 
 ## In this section
 
-- [Login & Sign Up](/account/login-and-signup) — create an account, sign in, and fix common login problems.
-- [Delete Your Account & Data](/account/delete-account) — how to remove your account and data, and what that means for billing.
-- [Export or Download Your Site](/account/export-your-site) — what you can get a copy of today, and how to request it.
+- [Login & Sign Up](/account/login-and-signup): sign in, connect your Slack identity, and fix common login problems.
+- [Delete Your Account & Data](/account/delete-account): how to request deletion, what it removes, and why you cancel first.
+- [Export or Download Your Site](/account/export-your-site): download your website's source code as a ZIP.
 
 ## Related help
 
-- [Pricing & Credits](/pricing-credits/) — plans, trials, credits, and billing.
-- [Publishing](/publishing/) — get your site live once your account is set up.
-- [Troubleshooting](/troubleshooting/) — fixes for editor and preview issues.
+- [Team access](/slack/team-access): roles and who can approve work.
+- [Pricing & Credits](/pricing-credits/): plans, credits, and billing.
+- [Troubleshooting](/troubleshooting/): fixes for editor and preview issues.

website/docs/account/delete-account.md

@@ -1,68 +1,55 @@
 ---
 title: Delete Your Account & Data
-description: How to request deletion of your Kite account and data, how it differs from canceling your subscription, and what to expect about refunds.
+description: How to request deletion of your Kite account, what it removes, why you must cancel any subscription first, and what happens to shared teams.
 ---
 
 # Delete Your Account & Data
 
 If you want to remove your Kite account and the data tied to it, this guide explains how to request it and what happens afterward. It also clears up a common point of confusion: deleting your account is not the same as canceling your subscription.
 
-:::caution Deleting is permanent
-Deleting your account removes your account and its data, including your sites. This generally can't be undone. If you only want to stop paying, cancel your subscription instead (see below).
+:::caution Deleting is permanent and immediate
+Deletion removes your sign-in identity right away, and it cannot be undone. It also deletes your personal teams and every website in them, which takes those published sites offline.
 :::
 
-## Account deletion vs. canceling your subscription
+## Account deletion versus canceling your subscription
 
-These two actions are easy to mix up, but they do very different things:
+- **Delete your account** removes your identity, your personal teams, and their websites. You are leaving Kite entirely.
+- **Cancel your subscription** stops future billing and keeps your account and sites in place. See [Manage Your Subscription](/pricing-credits/manage-subscription).
 
-- **Delete your account** — removes your account and your data, including your sites. You're choosing to leave Kite entirely.
-- **Cancel your subscription** — stops future billing, but your account and sites stay in place. You're still a Kite user; you've just stopped (or changed) your paid plan.
+If your goal is simply to stop being charged, cancel your subscription instead.
 
-If your goal is simply to stop being charged, you probably want to **cancel your subscription**, not delete your account. See [Manage Your Subscription](/pricing-credits/manage-subscription).
-
-## How to request account and data deletion
+## Before you delete
 
-<!-- TODO: confirm self-serve path vs support request -->
+1. **Cancel any active subscription first.** Deletion is refused while a personal team still has an active paid plan. See [Manage Your Subscription](/pricing-credits/manage-subscription).
+2. **Export any site you want to keep.** Download the source code from each site's Settings. See [Export or Download Your Site](/account/export-your-site).
+3. **Disconnect any custom domain** you want to use elsewhere. See [Custom Domains](/custom-domains/).
 
-1. First decide whether you really want deletion or just want to stop billing (see the comparison above).
-2. If you're sure you want everything removed, request account and data deletion.
-3. Provide the email address on your account so the team can locate and confirm it.
-4. Confirm the request when asked, since deletion is permanent.
+## How to request deletion
 
-:::note
-We're confirming whether account deletion is fully self-serve from your settings or handled as a support request. If you don't see a clear delete option in your account, contact support and ask them to delete your account and data. <!-- TODO: confirm self-serve path vs support request -->
-:::
+Account deletion is handled by the Kite team rather than by a button in your settings.
 
-## Before you delete
+1. Open **Chat with us** in Kite (or on kite.ai) and ask for your account and data to be deleted.
+2. Give the email address you sign in with so the team can locate the account.
+3. Confirm the request when asked. Once confirmed, deletion is immediate.
 
-A few things worth doing first:
+## What happens to shared teams
 
-- **Cancel your subscription** if you haven't already, so billing stops cleanly. See [Manage Your Subscription](/pricing-credits/manage-subscription).
-- **Save anything you need.** Once your account is deleted, your sites and data go with it. If you want a copy of your site, see [Export or Download Your Site](/account/export-your-site) first.
-- **Disconnect or move any custom domain** you want to keep using elsewhere. See [Custom Domains](/custom-domains/).
+If you belong to a team with other owners, that team is preserved. Your websites in it are reassigned to another owner, and the team carries on without you.
 
 ## Refunds
 
-<!-- TODO: verify refund policy -->
-
-If you've paid for a plan or credits, deleting your account doesn't automatically guarantee a refund. Refund eligibility depends on Kite's billing policy, which we're confirming. If you believe you're owed a refund, contact support with your account email and the details of your purchase.
+Deleting your account does not by itself trigger a refund. If you believe you are owed one, mention it in the same conversation with support. <!-- TODO: verify refund policy -->
 
 ## Troubleshooting
 
-### I only wanted to stop paying
-
-You don't need to delete your account to stop being billed. Cancel your subscription instead — your account and sites stay intact. See [Manage Your Subscription](/pricing-credits/manage-subscription).
-
-### I can't find a delete option
-
-Account deletion may be handled by the support team rather than a button in your settings. Contact support, include your account email, and ask them to delete your account and data. <!-- TODO: confirm self-serve path vs support request -->
+**I only wanted to stop paying.** Cancel your subscription instead. Your account and sites stay intact.
 
-### I deleted by mistake
+**Support says deletion was refused.** A personal team still has an active subscription. Cancel it, then ask again.
 
-Because deletion is permanent, recovery may not be possible. Contact support as soon as possible with your account email — but treat deletion as final.
+**I deleted by mistake.** Deletion is immediate and cannot be reversed. You can create a new account with the same email, but your previous teams and sites are gone.
 
 ## Related help
 
-- [Manage Your Subscription](/pricing-credits/manage-subscription) — cancel billing while keeping your account.
-- [Export or Download Your Site](/account/export-your-site) — get a copy before you go.
-- [Account & Settings](/account/) — overview of your account and data options.
+- [Manage Your Subscription](/pricing-credits/manage-subscription)
+- [Export or Download Your Site](/account/export-your-site)
+- [Account & Settings](/account/)

website/docs/account/export-your-site.md

@@ -1,55 +1,37 @@
 ---
 title: Export or Download Your Site
-description: What you can get a copy of from your Kite site today, the current limits on code export, and how to request it.
+description: Download your website's source code as a ZIP from your site's Settings, on any plan, and learn what the export contains.
 ---
 
 # Export or Download Your Site
 
-Want a copy of your site or its code? Here's an honest look at what's possible today on Kite, what isn't, and how to ask for what you need.
+You can download your website's source code at any time, on any plan. This page shows where the button is and what you get.
 
-:::note Export is currently a request, not an instant download
-Right now, exporting or downloading your site's code is **limited** and handled as a **request** — you may be routed to talk to the team rather than getting an instant self-serve download. The steps below explain how to ask. <!-- TODO: verify current export availability and process -->
-:::
+## Download your site's code
 
-## What you can and can't get today
+1. Open your site in the browser workspace and go to **Settings**.
+2. In the **Export** section ("Download your website's source code"), click **Export code**.
+3. The first time, a short feedback form appears. Fill it in and the download starts. After that, the button downloads directly.
 
-<!-- TODO: verify current export availability and process -->
+Your browser receives a ZIP file named `<site-name>-frontend.zip`.
 
-What's available may change, but here's the current picture:
+## What the export contains
 
-- **You can** keep your site live and hosted on Kite, and you can connect your own custom domain so it's reachable at your address. See [Custom Domains](/custom-domains/).
-- **You can** request a copy of your site or its code by contacting the team.
-- **You may not** be able to instantly download a full code bundle yourself the way you would from some other tools — full code export/download is limited today and isn't a one-click self-serve feature yet.
+The ZIP holds your site's source tree: the pages, components, styles, and content. It leaves out git history, environment files, and build output. A developer can run it or host it anywhere that runs a Next.js site.
 
-If your main goal is to have your site at your own web address, you likely want a **custom domain** rather than a code export. See [Connect a Custom Domain](/custom-domains/connect-a-custom-domain).
+## Other ways to get your code
 
-## How to request your site or its code
-
-1. Decide what you actually need — your live site at your own domain, or a copy of the underlying code.
-2. If you need a code copy, **contact the support team** and ask about exporting or downloading your site.
-3. Include your account email and the name of the site you're asking about.
-4. The team will let you know what's available and walk you through next steps. You may be routed to talk to them directly rather than getting an instant download. <!-- TODO: verify current export availability and process -->
-
-:::tip Just want it at your own address?
-If you don't actually need the raw code and only want your site reachable at your own domain, connecting a custom domain is usually the simpler path. See [Connect a Custom Domain](/custom-domains/connect-a-custom-domain).
-:::
+- **Sync to GitHub.** Connect a repository from the Integrations page and Kite keeps it in sync with your site both ways. See [Integrations](/forms-integrations/integrations).
+- **Just want your own web address?** You do not need to export anything for that. Connect a custom domain and keep your site hosted on Kite. See [Connect a Custom Domain](/custom-domains/connect-a-custom-domain).
 
 ## Troubleshooting
 
-### I don't see a download or export button
-
-That's expected for now — code export/download isn't a one-click self-serve feature yet. Request it by contacting support with your account email and site name. <!-- TODO: verify current export availability and process -->
-
-### I'm leaving Kite and want my content
-
-Contact the team to ask what they can provide for your site, and save anything you can before making account changes. If you're also planning to delete your account, get your copy **first** — see [Delete Your Account & Data](/account/delete-account).
-
-### I just want my site at my own domain
+**The download did not start.** Check your browser's download bar and pop-up settings, then click **Export code** again.
 
-You don't need to export anything for that. Connect a custom domain and keep your site hosted on Kite. See [Connect a Custom Domain](/custom-domains/connect-a-custom-domain).
+**I'm leaving Kite and want my content.** Export each site you want to keep before you delete your account. See [Delete Your Account & Data](/account/delete-account).
 
 ## Related help
 
-- [Custom Domains](/custom-domains/) — point your own address at your Kite site.
-- [Delete Your Account & Data](/account/delete-account) — save a copy before you delete.
-- [Account & Settings](/account/) — overview of your account and data options.
+- [Custom Domains](/custom-domains/)
+- [Integrations](/forms-integrations/integrations)
+- [Delete Your Account & Data](/account/delete-account)