incrementallity_analysis

Incrementality Analysis This is a portfolio case study. All campaign data is simulated.

Name		Name	Last commit message	Last commit date
charts		charts
01_meta_campaign_rollup.csv		01_meta_campaign_rollup.csv
02_meta_weekly_trend.csv		02_meta_weekly_trend.csv
03_server_side_conversions.csv		03_server_side_conversions.csv
04_conversion_lift_study.csv		04_conversion_lift_study.csv
05_geo_lift_study.csv		05_geo_lift_study.csv
README.md		README.md
incrementality_analysis.ipynb		incrementality_analysis.ipynb

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