Product Designer · UX/UI & Interaction Design · iOS & Front-End Engineering
Mexico City, Mexico · Email · X / Twitter
I'm a Product Designer with 7+ years of experience in front-end and mobile engineering. I turn complex business requirements into intuitive digital experiences, connecting user needs, product goals, and technical feasibility.
My background in native iOS development and modern web frameworks shapes how I design: clear interaction flows, reusable components, and interfaces that work as well as they look. I've contributed to products across education, e-commerce, and enterprise operations, including Zona Maco, CityExpress by Marriott, and Stoyco.
- End-to-end product design, from discovery and user flows to prototypes and implementation handoff.
- Scalable design systems with reusable components, tokens, and documentation.
- Cross-functional collaboration with engineering, AI, and product teams.
- A focus on accessibility, platform conventions, usability, and continuous iteration.
| Team | Role | Period | Focus |
|---|---|---|---|
| Vyvo AI | Product Designer & Product Manager | 2025 | End-to-end B2C product design, feature requirements, roadmap prioritization, design guidelines, and quality verification. |
| NXY Tecnología y Negocios | Product Designer | Oct 2024 – Apr 2025 | UX/UI for CityExpress by Marriott and Stoyco, including user flows, prototypes, modular design systems, and engineering collaboration. |
| iOS Development Lab — Universidad Panamericana | Product Design Lead | Aug 2021 – Oct 2025 | Led multidisciplinary teams, defined native iOS interaction patterns, and facilitated workshops and design critiques. |
| Zona Maco | iOS Developer | Jan 2021 – Jul 2021 | Built the official iOS app with event listings, a virtual gallery map, talk schedules, and artist profiles. |
| Freelance | Developer | Jul 2021 – Aug 2021 | Delivered mobile and web solutions across retail, education, and finance, from requirements through post-release support. |
| Project | Contribution |
|---|---|
| Luma | A calm productivity app for iPhone that brings reminders, to-dos, notes, and habits into one place, with urgent alarms, offline support, and cross-device sync. |
| Sheetify | A Swift package for SwiftUI sheets with custom corner styling, adjustable detents, tap-outside control, and multi-step wizard flows. |
| CityExpress by Marriott | UX/UI design for a web portal, translating business requirements into clear flows and reusable interface patterns. |
| Stoyco | Mobile product design, from wireframes and high-fidelity prototypes to collaboration with engineers on implementation. |
| Zona Maco | Native iOS development for an art-fair experience spanning events, gallery navigation, talks, and artist discovery. |
Practice: UX/UI design, interaction design, information architecture, user flows, journey mapping, UX writing basics, and low- and high-fidelity prototyping.
Research & Validation: User interviews, usability testing, iterative design reviews, and feedback-driven refinement.
Systems & Standards: Component libraries, design tokens, documentation, WCAG accessibility, and Apple's Human Interface Guidelines.
Product & Collaboration: Feature logic, PRDs, roadmap prioritization, Scrum, and developer handoff.
Tools: Figma, FigJam, Miro, and Notion.
| Area | Technologies |
|---|---|
| Native iOS | Swift, SwiftUI |
| Cross-platform Mobile | Flutter, Kotlin |
| Web | React, Svelte |
| Data & Services | Firebase, CloudKit, SQL, APIs |
| Architecture | MVC, MVVM, VIPER |
- Google — Foundations of User Experience (UX) Design
- Apple — App Development with Swift Associate
- Apple — App Development with Swift Certified User
Interested in collaborating on thoughtful digital products? Let's connect.
- Email: isiguenzan@gmail.com
- X / Twitter: @creativebolsita
- GitHub: Isiguenza