Marketing Science · Strategy & Operations · ex-P&G | Measurement, experimentation, SQL, Python, applied AI
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99 (DiDi Group)
- São Paulo, Brazil
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04:09
(UTC -03:00) - in/islima2002
Highlights
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bora-nav
bora-nav PublicTurn-by-turn motorcycle navigation with a live street map on a Garmin Venu 4 (Connect IQ / Monkey C) and an Android companion (Kotlin).
Monkey C
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mmm-meridian-vs-robyn
mmm-meridian-vs-robyn PublicGoogle Meridian vs Meta Robyn on simulated data whose true ROI is known (5 channels, 8 geos, 156 weeks, 5 seeds). Which tool recovered it, and was it recoverable at all? There is no winner, and eve…
Python
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experiment-calculators
experiment-calculators PublicFour free calculators for A/B tests and marketing experiments (sample size, minimum detectable effect, peeking, geo holdout) and an interactive CUPED explainer. Each result comes with one plain sen…
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