diff --git a/COPY.md b/COPY.md
index 474a9e8f..14c8c1fa 100644
--- a/COPY.md
+++ b/COPY.md
@@ -22,11 +22,11 @@ These exact strings. Do not paraphrase them per page.
 | Tagline | Curated agent skills by humans. | index OG image alt |
 | Site description | Curated agent skills by humans, written by real maintainers in their own GitHub repos | `nuxt.config.ts` site description (feeds every page's meta description) |
 | Elevator pitch | Skilld is a curated registry of agent skills written by real people in the GitHub repos you already depend on. One install command, every agent; watch your stack and get a digest when it changes. | guidance only: no page ships it yet (use it where two sentences fit) |
-| Home H1 | Hyped agent skills, no bloat | guidance only: the homepage H1. The page draws the rose brand dot as its full stop, so never type a period |
+| Home H1 | Agent skills for you and your agent | guidance only: the homepage H1. The page draws the rose brand dot as its full stop, so never type a period |
 | Home verb line | search · run · install · keep current | guidance only: the homepage line under the H1. Each verb links to its `/cli` section: `#search`, `#run`, `#install`, `#update` |
 | Home CLI link | The skilld CLI → | guidance only: the homepage link to `/cli` at the end of the verb line. The arrow is an icon |
-| Home caption | skilld.dev finds and tracks skills. The CLI runs or installs them in 19 agents. | guidance only: the homepage caption under the verb line. 19 is `AGENT_TARGETS` in the CLI's `crates/skilld-core/src/target.rs`. If that count changes, change this string |
-| Home claims line | Open-source CLI · Analytics without cookies or IPs · A skills.sh alternative | guidance only: the homepage claims line under the search. The third item links to `/vs/skills-sh`, and the promo label closes the line |
+| Home caption | Try any skill before you install it. Your agent can search for its own. | guidance only: the homepage caption under the verb line. It assumes the reader knows what a Skill is, so it names only what sets skilld apart. "Search for its own" is the skilld Skill behind the promo label |
+| Home claims line | Open-source CLI, no telemetry · Analytics without cookies or IPs · A skills.sh alternative | guidance only: the homepage claims line under the search. The third item links to `/vs/skills-sh`, and the promo label closes the line |
 | Promo label | Teach your agent skilld | guidance only: the last item of the homepage claims line. It opens a popover with `npx skilld install skilld --global` |
 | Step 01: find | Find · Stay hyped. A curated registry, plus what devs talk about on X and Bluesky. | guidance only: the first step of the homepage lifecycle band. The step name comes first, then the pitch line, then the description. Links `/skills/trending`. The braille spark motif pairs with the pitch line |
 | Step 02: run | Run · No more skill bloat. Your Agent reads the Skill now. Nothing lands on disk. | guidance only: a homepage lifecycle step. Links `/cli#run`. It carries the band's one rose dot, because run is the default. The run chip motif pairs with the pitch line |
@@ -44,6 +44,7 @@ These exact strings. Do not paraphrase them per page.
 | CLI claims line | Open-source CLI · No telemetry · 19 Agent targets | guidance only: the `/cli` claims line. The page counts the `--agent` values of `skilld install --help` |
 | CLI install label | Install the CLI | guidance only: the label beside `npm install --global skilld` on `/cli` |
 | Claim: open source | open-source CLI | guidance only: the CLI. Never call skilld.dev or its site open source |
+| Claim: telemetry | no telemetry | guidance only: the CLI. Its README states that it sends no telemetry or analytics. Never say it of the site, which keeps anonymous analytics |
 | Claim: privacy | analytics without cookies or IPs | guidance only: analytics and privacy copy. Never the bare "privacy-friendly" |
 | Claim: comparison | skills.sh alternative | guidance only: always a link to `/vs/skills-sh` |
 
@@ -192,9 +193,8 @@ above is about naming our audience, not about the provenance claim.
 technical sense: npm, PyPI, crates, RubyGems. That names a category, not a community size, so
 the scoped ban above does not cover it.
 
-**Exception, "hyped".** Harlan approved "hyped" for the homepage H1 and "Stay hyped" for the
-find step of the homepage lifecycle band. Both name what devs talk about on X and Bluesky,
-which we measure and show. Use them only for social trending. "Hot", "popular" and "top" stay banned.
+**Exception, "hyped".** Harlan approved "Stay hyped" for the find step of the homepage
+lifecycle band. It names what devs talk about on X and Bluesky, which we measure and show. Use "hyped" only for social trending. "Hot", "popular" and "top" stay banned.
 
 ## Open questions
 
diff --git a/GLOSSARY.md b/GLOSSARY.md
index efacd921..4ebf371c 100644
--- a/GLOSSARY.md
+++ b/GLOSSARY.md
@@ -152,7 +152,7 @@ Collisions
 
 **Is:** Skills ranked by devs talking about them on X and Bluesky (ADR-0004). Never by installs.
 
-**Marketing phrase:** "hyped", as in the homepage H1 and the "Stay hyped" step. It names the same social signal.
+**Marketing phrase:** "hyped", as in the "Stay hyped" step. It names the same social signal.
 
 **Never:** popular, hot, top, leaderboard.
 
diff --git a/app/pages/index.vue b/app/pages/index.vue
index 4fa1e270..169518ce 100644
--- a/app/pages/index.vue
+++ b/app/pages/index.vue
@@ -7,8 +7,8 @@ import { avatarProxyUrl, githubAvatarProxyUrl } from '#shared/image-proxy'
 import { TRENDING_RANGES } from '#shared/trending-range'
 import OutcomeClusterGrid from '../components/OutcomeClusterGrid.vue'
 
-const title = 'Taste-tested agent skills ecosystem · skilld'
-const description = 'Agent skills written by their maintainers and read by a person before they go in. See what devs are sharing this week, find what your agent needs, and keep up when it changes.'
+const title = 'Agent skills for you and your agent · skilld'
+const description = 'Try any agent skill before you install it, and let your agent search for its own. Open-source CLI, no telemetry. A skills.sh alternative.'
 
 useSeoMeta({
   title,
@@ -232,8 +232,8 @@ function recentUpdateDescription(item: RecentUpdateCard): string {
       <div class="home-hero__content mx-auto max-w-4xl px-4 text-center sm:px-6">
         <!-- The rose dot is the full stop. Screen readers get a typed one. -->
         <h1 id="hero-heading" class="home-hero-title font-semibold tracking-[-0.045em] text-highlighted text-balance">
-          Hyped agent skills,<br class="hidden sm:inline">
-          no bloat<span class="sr-only">.</span><span class="home-hero-dot" aria-hidden="true" />
+          Agent skills for you<br class="hidden sm:inline">
+          and your agent<span class="sr-only">.</span><span class="home-hero-dot" aria-hidden="true" />
         </h1>
         <!-- The product map: the CLI's own four verbs, each a door into /cli,
              then the one quiet link to the whole CLI page. -->
@@ -250,18 +250,18 @@ function recentUpdateDescription(item: RecentUpdateCard): string {
             The skilld CLI<UIcon name="i-lucide-arrow-right" class="size-3.5 shrink-0" aria-hidden="true" />
           </NuxtLink>
         </nav>
-        <!-- Both halves in one caption: the site finds and tracks, the CLI runs
-             and installs. 19 is AGENT_TARGETS in the CLI's
-             crates/skilld-core/src/target.rs. -->
+        <!-- What sets skilld apart, so the caption assumes the reader knows
+             what a Skill is. Run comes before install, and the skilld Skill
+             behind the promo below lets the agent search on its own. -->
         <p class="home-hero__caption mx-auto mt-3 text-base leading-relaxed text-muted text-balance">
-          skilld.dev finds and tracks skills. The CLI runs or installs them in 19 agents.
+          Try any skill before you install it. Your agent can search for its own.
         </p>
 
         <HomeSearch class="mx-auto mt-8 max-w-xl text-left" />
 
         <ul class="home-hero__claims home-hero-claims data-label mx-auto mt-5 list-none p-0" aria-label="About skilld">
           <li>
-            <a href="https://github.com/skilld-dev/skilld" target="_blank" rel="noopener">Open-source CLI</a>
+            <a href="https://github.com/skilld-dev/skilld" target="_blank" rel="noopener">Open-source CLI, no telemetry</a>
           </li>
           <li>Analytics without cookies or IPs</li>
           <li>
@@ -819,11 +819,18 @@ function recentUpdateDescription(item: RecentUpdateCard): string {
   max-width: 48rem;
 }
 
-/* Separators only where the line fits on one row. */
+/* A claim wraps as a whole, never mid phrase. */
+.home-hero__claims > li {
+  white-space: nowrap;
+}
+
+/* Separators only where the line fits on one row. At 12px the four claims
+   measure about 830px, inside the 848px hero column. */
 @media (min-width: 64rem) {
   .home-hero__claims {
     flex-wrap: nowrap;
     column-gap: 0;
+    max-width: none;
   }
 
   .home-hero__claims > li + li::before {
diff --git a/scripts/lib/production-smoke.ts b/scripts/lib/production-smoke.ts
index 94c13d19..be3c69b5 100644
--- a/scripts/lib/production-smoke.ts
+++ b/scripts/lib/production-smoke.ts
@@ -94,7 +94,7 @@ export const ASSET_COHERENCE_PATH = '/skills/trending'
 export const PRODUCTION_SMOKE_EXPECTATIONS: SmokeExpectation[] = [
   // The hero words are asserted, not just an h1: the error branch renders an
   // h1 too, so a homepage that lost its data would otherwise pass.
-  { path: '/', status: 200, bodyContains: ['<h1', 'Hyped agent skills'] },
+  { path: '/', status: 200, bodyContains: ['<h1', 'Agent skills for you'] },
   { path: '/alt', status: 301, location: '/' },
   { path: '/skills', status: 200, bodyContains: ['<h1'] },
   // Exercise Skill data and behavior rules, which category pages do not read.
diff --git a/test/unit/production-smoke.test.ts b/test/unit/production-smoke.test.ts
index a61f8bb9..9635cdd2 100644
--- a/test/unit/production-smoke.test.ts
+++ b/test/unit/production-smoke.test.ts
@@ -40,7 +40,7 @@ describe('production smoke contract', () => {
     expect(PRODUCTION_SMOKE_EXPECTATIONS).toEqual(expect.arrayContaining([
       // The homepage asserts its own hero words, because the page's error
       // branch renders an h1 too.
-      { path: '/', status: 200, bodyContains: ['<h1', 'Hyped agent skills'] },
+      { path: '/', status: 200, bodyContains: ['<h1', 'Agent skills for you'] },
       { path: '/alt', status: 301, location: '/' },
       { path: '/skills', status: 200, bodyContains: ['<h1'] },
       { path: '/community', status: 200, bodyContains: ['<h1'] },