diff --git a/.changeset/bright-links-recover.md b/.changeset/bright-links-recover.md
new file mode 100644
index 00000000..19a99d93
--- /dev/null
+++ b/.changeset/bright-links-recover.md
@@ -0,0 +1,5 @@
+---
+'@meowdown/core': minor
+---
+
+Add local, undoable commands to switch selected supported web links between plain links and rich embeds, including recovery from unavailable embeds.
diff --git a/packages/core/src/extensions/link-presentation.test.tsx b/packages/core/src/extensions/link-presentation.test.tsx
new file mode 100644
index 00000000..c9b88434
--- /dev/null
+++ b/packages/core/src/extensions/link-presentation.test.tsx
@@ -0,0 +1,74 @@
+import { describe, expect, it } from 'vitest'
+
+import { markdownToDoc } from '../converters/md-to-pm.ts'
+import { setupFixture } from '../testing/index.ts'
+
+import { getPresentedLinks, setLinkPresentation } from './link-presentation.ts'
+
+const TWEET = 'https://x.com/jack/status/20'
+const VIDEO = 'https://youtu.be/aqz-KE-bpKQ'
+
+function setup(markdown: string) {
+  const fixture = setupFixture({
+    extensionOptions: { resolveXPost: () => undefined, resolveYouTubeVideo: () => undefined },
+  })
+  fixture.editor.setContent(markdownToDoc(markdown, { nodes: fixture.editor.nodes }))
+  fixture.editor.commands.selectAll()
+  return fixture
+}
+
+describe('link presentation', () => {
+  it('preserves parsed titles and escaped labels through both conversions', () => {
+    using fixture = setup(`[a \\[b\\] \\*c\\*](${VIDEO} 'Demo "title"')`)
+    const { editor, view } = fixture
+    expect(setLinkPresentation('embed')(editor.state, view.dispatch, view)).toBe(true)
+    expect(getPresentedLinks(editor.state)[0]?.title).toBe('Demo "title"')
+    expect(editor.state.doc.textContent).toContain('![a \\[b\\] \\*c\\*]')
+    expect(setLinkPresentation('link')(editor.state, view.dispatch, view)).toBe(true)
+    expect(getPresentedLinks(editor.state)[0]?.title).toBe('Demo "title"')
+    expect(editor.state.doc.textContent).toContain('[a \\[b\\] \\*c\\*]')
+    expect(editor.state.doc.textContent).not.toContain('\\\\[')
+  })
+
+  it('keeps a collapsed caret collapsed inside a converted link', () => {
+    using fixture = setup(VIDEO)
+    const { editor, view } = fixture
+    editor.commands.selectText(8)
+    expect(setLinkPresentation('embed')(editor.state, view.dispatch, view)).toBe(true)
+    expect(editor.state.selection.empty).toBe(true)
+    expect(editor.state.selection.from).toBeGreaterThan(8)
+  })
+
+  it('recovers a failed embed as an ordinary link, with undo', () => {
+    using fixture = setup(`![](${TWEET})`)
+    const { editor, view } = fixture
+    expect(getPresentedLinks(editor.state).map((link) => link.presentation)).toEqual(['embed'])
+    expect(setLinkPresentation('link')(editor.state, view.dispatch, view)).toBe(true)
+    expect(editor.state.doc.textContent).toBe(`[${TWEET}](${TWEET})`)
+    expect(getPresentedLinks(editor.state).map((link) => link.presentation)).toEqual(['link'])
+    editor.commands.undo()
+    expect(editor.state.doc.textContent).toBe(`![](${TWEET})`)
+  })
+
+  it('converts selected supported links only, preserving surrounding text and code', () => {
+    using fixture = setup(
+      `Before ${TWEET} and [video](${VIDEO}) after.\n\n\`${TWEET}\`\n\n\`\`\`\n${TWEET}\n\`\`\`\n\nhttps://example.com`,
+    )
+    const { editor, view } = fixture
+    expect(getPresentedLinks(editor.state)).toHaveLength(2)
+    expect(setLinkPresentation('embed')(editor.state, view.dispatch, view)).toBe(true)
+    expect(editor.state.doc.textContent).toContain(
+      `Before ![${TWEET}](${TWEET}) and ![video](${VIDEO}) after.`,
+    )
+    expect(editor.state.doc.textContent).toContain(`\`${TWEET}\``)
+    expect(editor.state.doc.textContent).toContain('https://example.com')
+    expect(getPresentedLinks(editor.state)).toHaveLength(2)
+    expect(setLinkPresentation('link')(editor.state, view.dispatch, view)).toBe(true)
+    expect(editor.state.doc.textContent).toContain(`[video](${VIDEO})`)
+  })
+
+  it('leaves unrelated selected links untouched', () => {
+    using fixture = setup('[example](https://example.com)')
+    expect(setLinkPresentation('embed')(fixture.editor.state)).toBe(false)
+  })
+})
diff --git a/packages/core/src/extensions/link-presentation.ts b/packages/core/src/extensions/link-presentation.ts
new file mode 100644
index 00000000..2e27d278
--- /dev/null
+++ b/packages/core/src/extensions/link-presentation.ts
@@ -0,0 +1,97 @@
+import { matchEmbed } from '@meowdown/markdown'
+import { closeHistory } from '@prosekit/pm/history'
+import type { Command, EditorState } from '@prosekit/pm/state'
+import { TextSelection } from '@prosekit/pm/state'
+import { decodeString } from 'micromark-util-decode-string'
+
+import { getLinkUnitAt } from './get-link-unit-at.ts'
+import type { MdImageAttrs } from './inline-marks.ts'
+import { getLinkText } from './link-commands.ts'
+import { getMarkRangeAt } from './mark-range.ts'
+
+export type LinkPresentation = 'link' | 'embed'
+
+export interface PresentedLink {
+  readonly from: number
+  readonly to: number
+  readonly href: string
+  readonly text: string
+  readonly title: string
+  readonly presentation: LinkPresentation
+}
+
+/**
+ * Supported web links and embeds touched by the current selection, excluding code.
+ */
+export function getPresentedLinks(state: EditorState): PresentedLink[] {
+  const found = new Map<number, PresentedLink>()
+  const { from, to, empty } = state.selection
+  const visit = (position: number): void => {
+    const image = getMarkRangeAt(state, position, 'mdImage')
+    if (image) {
+      const { src, alt, title } = image.mark.attrs as MdImageAttrs
+      if (matchEmbed(src)) {
+        found.set(image.from, {
+          from: image.from,
+          to: image.to,
+          href: src,
+          text: alt,
+          title,
+          presentation: 'embed',
+        })
+      }
+      return
+    }
+    const link = getLinkUnitAt(state, position)
+    if (link && matchEmbed(link.href)) {
+      found.set(link.unit.from, {
+        ...link.unit,
+        href: link.href,
+        text: getLinkText(link),
+        title: link.title,
+        presentation: 'link',
+      })
+    }
+  }
+  if (empty) visit(from)
+  else {
+    state.doc.nodesBetween(from, to, (node, position) => {
+      if (node.isText) visit(Math.max(position, from))
+    })
+  }
+  return [...found.values()].sort((left, right) => left.from - right.from)
+}
+
+/**
+ * Switch selected supported links between ordinary Markdown links and embeds.
+ * The change is local and undoable; it never resolves a URL or performs I/O.
+ */
+export function setLinkPresentation(presentation: LinkPresentation): Command {
+  return (state, dispatch) => {
+    const links = getPresentedLinks(state).filter((link) => link.presentation !== presentation)
+    if (links.length === 0) return false
+    if (dispatch) {
+      const transaction = closeHistory(state.tr)
+      for (const link of links.toReversed()) {
+        const destination = link.href.replaceAll('(', '%28').replaceAll(')', '%29')
+        const label = decodeString(link.text || link.href).replaceAll(
+          /([&<\\[\]_*`~=$#])/g,
+          String.raw`\$1`,
+        )
+        const title = link.title ? ` "${link.title.replaceAll(/(["\\])/g, String.raw`\$1`)}"` : ''
+        const markdown =
+          presentation === 'embed'
+            ? `![${label}](${destination}${title})`
+            : `[${label}](${destination}${title})`
+        transaction.insertText(markdown, link.from, link.to)
+      }
+      const start = transaction.mapping.map(state.selection.from, state.selection.empty ? 1 : -1)
+      const end = state.selection.empty ? start : transaction.mapping.map(state.selection.to, 1)
+      transaction.setSelection(
+        TextSelection.between(transaction.doc.resolve(start), transaction.doc.resolve(end)),
+      )
+      dispatch(transaction.scrollIntoView())
+    }
+    return true
+  }
+}
diff --git a/packages/core/src/index.ts b/packages/core/src/index.ts
index 673b9aed..87bdfd8b 100644
--- a/packages/core/src/index.ts
+++ b/packages/core/src/index.ts
@@ -113,6 +113,12 @@ export {
   type LinkHoverOptions,
 } from './extensions/link-hover.ts'
 export { defineLinkPaste } from './extensions/link-paste.ts'
+export {
+  getPresentedLinks,
+  setLinkPresentation,
+  type LinkPresentation,
+  type PresentedLink,
+} from './extensions/link-presentation.ts'
 export type { LinkPreview, LinkPreviewResolver } from './extensions/link-preview.ts'
 export type { ListMarker, MeowdownListAttrs } from './extensions/list.ts'
 export type { MarkChunk } from './extensions/mark-chunk.ts'