diff --git a/src/winapp-CLI/WinApp.Cli.Tests/ProjectContextCommandTelemetryTests.cs b/src/winapp-CLI/WinApp.Cli.Tests/ProjectContextCommandTelemetryTests.cs
index 2eb33db8e..b2b3a3e85 100644
--- a/src/winapp-CLI/WinApp.Cli.Tests/ProjectContextCommandTelemetryTests.cs
+++ b/src/winapp-CLI/WinApp.Cli.Tests/ProjectContextCommandTelemetryTests.cs
@@ -97,14 +97,14 @@ public async Task Init_ExplicitNestedDirectory_PreservesAncestorConfidence()
     }
 
     [TestMethod]
-    public void EnabledTelemetry_EmitsProjectContextAtMeasureLevel()
+    public void EnabledTelemetry_EmitsProjectContextAtCriticalLevel()
     {
         ProjectContextEvent.Log(
             "restore",
             ProjectContext.Unknown(ProjectTargetKind.Workspace));
 
         Assert.AreEqual("ProjectContext_Event", _telemetry.EventNames.Single());
-        Assert.AreEqual(LogLevel.Measure, _telemetry.Levels.Single());
+        Assert.AreEqual(LogLevel.Critical, _telemetry.Levels.Single());
     }
 
     [TestMethod]
diff --git a/src/winapp-CLI/WinApp.Cli/Telemetry/Events/ProjectContextEvent.cs b/src/winapp-CLI/WinApp.Cli/Telemetry/Events/ProjectContextEvent.cs
index f09fa57ed..279a9a0d3 100644
--- a/src/winapp-CLI/WinApp.Cli/Telemetry/Events/ProjectContextEvent.cs
+++ b/src/winapp-CLI/WinApp.Cli/Telemetry/Events/ProjectContextEvent.cs
@@ -68,7 +68,7 @@ public static void Log(string command, ProjectContext context)
 
         telemetry.Log(
             "ProjectContext_Event",
-            LogLevel.Measure,
+            LogLevel.Critical,
             new ProjectContextEvent(command, context),
             TelemetryCorrelation.CurrentId);
     }
@@ -83,7 +83,7 @@ public static void Log(string command, Func<ProjectContext> createContext)
 
         telemetry.Log(
             "ProjectContext_Event",
-            LogLevel.Measure,
+            LogLevel.Critical,
             new ProjectContextEvent(command, createContext()),
             TelemetryCorrelation.CurrentId);
     }