diff --git a/src/lob_hlpr/hlpr.py b/src/lob_hlpr/hlpr.py
index 2fb976b..b56e376 100644
--- a/src/lob_hlpr/hlpr.py
+++ b/src/lob_hlpr/hlpr.py
@@ -136,7 +136,6 @@ def lob_print(log_path: str, *args, **kwargs):
         """
         color = kwargs.pop("color", None)
         sep = kwargs.pop("sep", " ")
-        kwargs.pop("end", None)  # consumed by print, not meaningful for logging
         LobHlpr._print_color(*args, color=color, sep=sep, **kwargs)
 
         # get the directory from the log_path
diff --git a/tests/test_lob_hlpr.py b/tests/test_lob_hlpr.py
index 769489a..7d190e1 100644
--- a/tests/test_lob_hlpr.py
+++ b/tests/test_lob_hlpr.py
@@ -188,6 +188,14 @@ def test_log_print_multiline(tmp_path, capsys):
     assert not any("\n" in ln for ln in log_lines)
 
 
+@pytest.mark.parametrize("color", [None, "red"])
+def test_log_print_end(tmp_path, capsys, color):
+    """The end keyword reaches print, with and without color."""
+    test_file = tmp_path / "end.log"
+    hlp.lob_print(str(test_file), "no newline", end="", color=color)
+    assert not capsys.readouterr().out.endswith("\n")
+
+
 def test_log_print_concurrent(tmp_path):
     """lob_print is safe to call from multiple threads simultaneously.