diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index 968762f..7106386 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1,3 +1,3 @@
 {
-  ".": "0.3.6"
+  ".": "0.3.7"
 }
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4a1a555..f5637a4 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,13 @@
 # Changelog
 
+## [0.3.7](https://github.com/gabelul/pixelslop/compare/pixelslop-v0.3.6...pixelslop-v0.3.7) (2026-07-16)
+
+When a project has no audience description to work from, the tailored persona used to fall back to generic built-ins. Now Pixelslop can read one off the page's own hero — but only when the hero actually pitches to a specific audience. A search box or a generic splash produces nothing; the built-ins cover those fine.
+
+### Features
+
+* **Persona from the hero** — when setup captured no audience, infer a project persona from the landing hero, gated to pitch-forward heroes and tagged as an unconfirmed hypothesis. Explicit audience text always wins; this only fires when there was none. ([3ee4a26](https://github.com/gabelul/pixelslop/commit/3ee4a26ff671dc8b63d804ea578d6c644c8dbb50))
+
 ## [0.3.6](https://github.com/gabelul/pixelslop/compare/pixelslop-v0.3.5...pixelslop-v0.3.6) (2026-07-14)
 
 This is the release where Pixelslop stops just *measuring* design and starts *reading* it.
diff --git a/package.json b/package.json
index b79056b..26e6784 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "pixelslop",
-  "version": "0.3.6",
+  "version": "0.3.7",
   "description": "Browser-first design quality scanner. Opens real pages in Playwright, measures actual pixels, catches AI slop patterns.",
   "private": false,
   "type": "module",