diff --git a/docs/DECISIONS.md b/docs/DECISIONS.md
index 76c6713..5ed4d8b 100644
--- a/docs/DECISIONS.md
+++ b/docs/DECISIONS.md
@@ -668,3 +668,21 @@ each step. Screenshot links open in a new tab, without a sentence telling
readers to click them. The copyable example must retain its literal
Markdown symbols and line breaks, rather than rendering headings or lists
inside the code block.
+
+## Lead the homepage with the writing experience
+
+On 2026-10-13, the creator asked to reconsider the homepage feature order
+and wording for positioning and conversion. Address people who already
+use a terminal and want a place to write: lead with focus and automatic
+saving, then privacy, versions, familiar controls, and portable Markdown.
+Use six short benefit-led descriptions, with concrete behavior supporting
+each. Leave shortcut details and sorting options to the guide and README.
+The hero still identifies writui as a terminal writing app; its supporting
+line explains focus, autosave, and local encryption. Keep the demo caption
+as the invitation to try a writing session, and make free/open-source status
+explicit. Preserve the early-stage backup and password-recovery caveats.
+
+The creator also rejected a promotion plan that waited two weeks for a
+directory listing before attempting another placement. Prepare suitable
+opportunities concurrently and progress approved recruitment continuously;
+human response time must not block research, preparation, or improvements.
diff --git a/docs/PLAN.md b/docs/PLAN.md
index 32a7458..f444eda 100644
--- a/docs/PLAN.md
+++ b/docs/PLAN.md
@@ -13,10 +13,13 @@ file is the source of truth for what's next.
## Next up
Alongside development, focus promotion on regular users and useful feedback.
-The first experiment is an illustrated "Try a five-minute writing session"
-blog post, linked in the site's demo caption and from the README, with a short
-GitHub feedback form. It guides people through using their regular vault.
-Learn where new writers get stuck and whether they return on another day.
+The illustrated "Try a five-minute writing session" guide and GitHub
+feedback form landed in PR #24. The guide is linked from the demo caption
+and README and uses the reader's regular vault. Next, sharpen the homepage
+around the writing experience and actively recruit people to try a session.
+Prepare suitable community placements together; do not wait two weeks for
+a directory listing before doing more outreach. Learn where new writers
+get stuck and whether they return on another day.
Keep promotion work in separate PRs from the app milestones below.
The site is on Cloudflare Workers: writui.com serves it (and
diff --git a/docs/SPEC.md b/docs/SPEC.md
index 2c9d3c6..2d2d56f 100644
--- a/docs/SPEC.md
+++ b/docs/SPEC.md
@@ -759,6 +759,12 @@ in [DECISIONS.md](DECISIONS.md); the build order lives in [PLAN.md](PLAN.md).
the browser allows copying; it says "Copied" for a moment). The landing
page is kept up to date with each new feature (see AGENTS.md). "Changelog" in the menu links to the GitHub
releases page.
+- Homepage copy leads with focused Markdown writing and automatic saving.
+ Six short feature descriptions cover focus, resuming a post, local
+ encryption, named versions, familiar controls, and Markdown portability,
+ in that order. Detailed shortcuts and sorting options belong in the
+ guide and README. Keep the free/open-source status and early-stage
+ backup/password caveats visible.
- "Try a five-minute writing session" is the demo recording's clickable,
centered caption. It opens a blog post with screenshots, guiding readers
through
diff --git a/site/content/_index.md b/site/content/_index.md
index 37709c8..a950e37 100644
--- a/site/content/_index.md
+++ b/site/content/_index.md
@@ -1,29 +1,19 @@
+++
+++
-- **Private.** All your posts live in one file, encrypted with your
- password. Without the password nobody can read them. Ctrl+O locks it
- when you step away, and unlocking takes you back where you were.
-- **Plain markdown.** Each post starts with a `# Title`, and it stays plain
- markdown on screen, formatted as you type: headings and bold in bold,
- italics in italics, code in green, with the markdown symbols faded.
-- **Versions.** Save a named version whenever you like, look back through
- them, and bring an old one back.
-- **Mouse and keyboard.** Click, scroll, select and press buttons with the
- mouse, or use shortcuts. While writing, Ctrl+K opens a menu of
- everything you can do.
-- **Fits your terminal.** It uses your terminal's own colours and font, and
- works in any modern terminal: Alacritty, Ghostty, iTerm2, and others.
-- **Finds anything.** Type to search the full text of every post, front
- matter and all, and sort the list by when posts were updated or created,
- or by title, either way round.
-- **Gets out of the way.** A single centred column of text. The word count
- and shortcuts show up while you hold Ctrl, and it opens where you left
- off.
-- **Takes your writing anywhere.** Copy a post as markdown, or export it as
- a file with front matter for your blog. Import a markdown or text file to
- edit it here and export it back.
+- **Just you and your words.** One calm column, in your terminal's colours
+ and font. Markdown formats as you type, with its marks still visible.
+- **Pick up where you left off.** Your writing saves automatically. Reopen
+ a post and your cursor is right where you left it.
+- **Keep your writing private.** Your posts stay on your computer in a
+ password-encrypted vault. Lock it when you step away.
+- **Try another draft. Keep the first.** Save a named version before you
+ make changes. Read or restore it whenever you want.
+- **Use the controls you know.** Click, scroll and select, or use keyboard
+ shortcuts. Search your posts or find a command in the menu.
+- **Take your words with you.** Import Markdown or text files. Copy or
+ export your writing as Markdown, ready for your blog or another editor.
-writui is early, and built in the open, a small piece at a time. It's
-usable for writing now, but keep a copy of anything you can't afford to
-lose. And there is no way to recover a forgotten password.
+Free and [open source](https://github.com/aakashns/writui). Early, but usable
+for daily writing. Keep a backup of anything you can't afford to lose;
+forgotten passwords cannot be recovered.
diff --git a/site/templates/index.html b/site/templates/index.html
index 7d394b7..f9b0f75 100644
--- a/site/templates/index.html
+++ b/site/templates/index.html
@@ -11,7 +11,7 @@
{% block content %}
A writing app for the terminal.
- No nonsense. Markdown. Local. Encrypted.
+ A quiet place to write Markdown. Saved automatically, encrypted on your computer.