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Verticks

Verticks = construction defect close-out verification. Fragmented defect close-out (photos in group chats, disputed "who fixed what", no verifiable record) becomes a single AI-native evidence trail: an issue is raised, resolved, and verified with a tick that holds up: every close-out backed by evidence and accountable ownership, not a text message.

Brand mission

To help construction teams close defects with confidence through verified ownership, evidence, and accountability.

"One tick. Zero disputes."

Name direction: Verticks = Vertices + Ticks (IDEA 1) / Verified + Ticks (IDEA 2), both readings intentional, both in the brand doc.

DESIGN DOC:

https://claude.ai/code/artifact/422f3a17-a2d6-41fc-ab34-d7015a3b39d0

Landing page

Design #21 is the chosen landing page, live at https://verticks-designs.netlify.app/d21. It's mirrored at landing/index.html in this repo, alongside its same-family variants:

  • landing/d24.html
  • landing/d25.html
  • landing/d26.html
  • landing/d27.html
  • landing/d28.html

The full 26-design gallery remains under site/ (design #21's own copy stays there too, as site/d21.html).

Live links

MAIN: https://verticks-landing.netlify.app/

Site URL Status
Design gallery (28 UI directions) https://verticks-designs.netlify.app live
Brand guide (identity, palette, Gemini prompt) https://verticks-brand.netlify.app live
Media / asset site https://verticks-media.netlify.app pending first deploy

Repo map

site/                   28 UI design explorations (d1–d28.html) + index.html gallery
landing/                chosen landing page (design #21, as index.html) + its 5 variants
branding/               verticks-brand-direction.md: creative-director brand direction doc
                         + paste-ready Gemini prompt for a Google Slides identity deck
branding-site/          self-contained brand guide site (source for verticks-brand.netlify.app)
inbox/                  source materials: work-doc.md (name/logo/vision),
                         Construction Seed Pack.pdf (reference design), logo + hero captures
media-site/             asset pipeline + RUN-LOG.md (build not yet deployed)
research/               grants/accelerator research (VICTOR:AI, Founder Games disambiguation,
                         adjacent-programme sweep), moved here from .matrix/research

Upcoming

Demo build planned: parse incoming reference images, build a demo in the style of Recoup.

Private repo: contains unpublished business research and design work.