Create reduce-duplication.md

Author: rrrutledge

measuring/goals/reduce-duplication.md

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+# Reduce duplication
+
+Why should be build things more than once?
+We're already busy and behind where we'd like to be.
+We want to build just once software that solves commmon problems and then share it widely throughout the company.
+
+## Metrics
+
+* [Example Metric](./gqm_example_metric.md)
+
+## Questions
+
+* [Example Question](./gqm_example_question.md)